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Stella Artois Unfiltered - The Kings Head

Mar 24, 2023

Earlier this year, I was invited to collaborate with Stella Artois on a top-secret project as part of their mission to support pubs. The 'Pub Renaissance' campaign is an art collection curated by the beer brand, reimagining classic pub signs as nude artwork. These unique pieces will be auctioned to raise funds for pubs struggling with the ongoing cost of living crisis.

The UK has seen over 400 pubs close in the past year, leaving communities without their cherished local spots. In response, Stella Artois set out to reinterpret classic pub signs in their Au Naturel, Unfiltered form. The collection features eleven original artworks created by a diverse selection of artists, including Reuben Dangoor and Samuel Rees-Price.

I was tasked with reimagining the sign for The King’s Head. My design, created as a screenprint with acrylic hand-finishing, presents a bold and slightly risqué interpretation of the traditional pub sign- this time featuring the future King Charles. The piece is particularly timely, tying in with his upcoming coronation.

My goal was to challenge the classic portrayal of The King’s Head, experimenting with colour and style while ensuring the design remained respectful. Above all, I wanted to capture the essence of his character in a contemporary and thought-provoking way.

The original artworks will be auctioned with The Auction Collective from 22nd March 2023. You can bid on any of the pieces on their website here . Digital prints of my piece can also be purchased directly through Stella Artois here.

The Kings Head - Stella Artois Pub sign by Heath Kane