In Brands we Trust
"Brands have such a profound impact on our daily lives it's raises the question if religious faith can compete. "
BACKGROUND STORY
‘In Brands we Trust’ is designed to look on the surface like a classic piece of pop art – juxtaposing Barbie’s face with an image of the Virgin Mary. But the light facade masks a deeper question about consumerism. Whereas Pop Art fetishised consumerism, ‘In Brands we Trust’ challenges it. In March 2016 two people were shot and seriously injured in America when Nike released a new version of its Air Jordan 2 Retro shoes. ‘In Brands we Trust’ ponders the question ‘have brands become our new religion?’ And if so are they encouraging division and extremism?