In Brands We Trust - Bible Edition - BW - by Heath Kane

In Brands we Trust - Bible edition - BW

Price:
50.00

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Medium: 2 Colour Screenprint on old reclaimed pages from the Bible
Year: 2022
Edition: 10
Size: approx 23.5cm (w) x 31.2cm (h)
Signed and numbered

Note - Bible pages shown will vary on every print.

"Brands have such a profound impact on our daily lives it raises the question if religious faith can compete. "

BACKGROUND STORY

‘In Brands we Trust’ is designed to look on the surface like a classic piece of pop art – juxtaposing Barbie’s face with an image of the Virgin Mary. But the light facade masks a deeper question about consumerism. Whereas Pop Art fetishised consumerism, ‘In Brands we Trust’ challenges it. In March 2016 two people were shot and seriously injured in America when Nike released a new version of its Air Jordan 2 Retro shoes. ‘In Brands we Trust’ ponders the question ‘have brands become our new religion?’ And if so, are they encouraging division and extremism?